As we have all know the convergence of AV/IT has been happening for the last 10 years but at a slow place and nothing like what the early Pundits predicted……but it is gaining speed.
Read the press report via Reuters which outlines Microsoft moving into the communication area of AV…….last week the announcement of the tie up with Polycom, now hardware released specific to MS products…..
How does this affect the AV Industry? Video conferencing and audio conferencing is going to change further….it is going to be fully streamlined into IT departments of the corporates and is going to make much heavier use of the corporate WAN and the Internet and become a fully integrated item in communication infrastructure of the company.
Is this good? I think so, it certainly is logical to have unified communication infrastructure and now our challenge as the AV industry is to develop value add solutions and to become more knowledgable about the use of AV over IT than the IT experts themselves…..
SEATTLE (Reuters) – Microsoft Corp. introduced on Sunday phones, headsets and other devices to work with its software that aim to replace the traditional office phone and deliver e-mails, instant messages and phone calls over the Internet.
Microsoft, the world’s largest software company, said it worked with nine technology manufacturers including Samsung Electronics Co. Ltd. and NEC Corp. to develop hardware to work with its unified communications strategy.
Instead of one system for phones and another for e-mails and instant messaging, Microsoft wants all communications to run over Internet networks on its Office Communicator program.
Microsoft forecasts that the shift to Web-based phone systems will gain momentum during the next three years, eventually generating billions of dollars in new revenue for the company.
The new hardware products will be unveiled at this week’s Microsoft Windows Hardware Engineering Conference in Los Angeles.
The new products include an Internet Protocol phone from NEC that connects to a computer’s Universal Serial Bus and a Bluetooth headset that connects via wireless technology to the Office program made by LG-Nortel, a joint venture of LG Electronics Inc. and Nortel Networks.
Other hardware manufacturers working with Microsoft are ASUS, Plantronics Inc., Polycom Inc., Tatung Co. Ltd. and Vitelix.