Don’t count Philips as the first outfit to dream up a 3D display that allowed you to leave the eyewear at home, but it looks like the technology is coming ever closer to the mainstream — for better or worse. The firm has reportedly developed a 20-inch LCD “designed to increase brand awareness and attention value of products at point-of-sale locations,” and is showing off the (literally) eye-popping effects at this week’s InfoComm. Of course, this rendition seems to be aimed at businesses rather than consumer applications, but we’d expect to see more where this came from as the WOWvx-equipped lineup expands. The newest duo consists of a frame-mountable 20-3D2W01 (pictured above) and a more decorated 20-3D2W04 if you’re wanting a bezel and stand. As expected, there’s no word yet on pricing or availability.