As we get better at ignoring advertising, more and more intrusive methods are employed to get our attention. What if every time you went to a store, you had to walk through video projected right onto the doorway? Great news! Now you can be brow-beaten with promotional tat in a whole new way, with the FogScreen. Using tap water (1-2.5 gallons an hour) and ultrasonics, the Fogscreen produces a half inch thick curtain of tiny water droplets. The “Fog” part of the name is pretty accurate. Just like the real stuff, the curtain doesn’t feel wet – just cool and dry.Available in two sizes, 2 x 1.5 m (79 x 59 in) and a smaller one meter (39 in) square version, the screens can be linked to make a screen as big as your wallet will allow, which won’t be much. The FogScreen comes in at a around $40,000, although it does work with a standard (and bright) projector.
We can’t deny the cool factor of walking through a projection, though, even if this is just one more step towards advertisements beamed directly into our brains.