While competitors rush to embrace OLED screens, Pioneer remains resolutely committed to plasma.
The company’s reason is that “black is the most important colour”. All LCD screens need a backlight behind the panel which makes blacks look grey. And plasma screens usually have the same problem because the plasma cells must be kept electrically primed and ready to emit bright light.
Pioneer’s engineers in Japan have now reduced cell idling emission to such low levels that the screen is invisible when idling, even in a pitch dark room. Also there is no need for a backlight. Prototypes of Pioneer’s next generation screens are just 9mm thin.
via [new scientist]