Personalised Digital Signage on your Grocery Shopping Cart

16 01 2008

“Later this year, at ShopRite supermarkets in the eastern US, Microsoft will be rolling out computerized shopping carts. These carts will allow people with a ShopRite card to enter their shopping list on the ShopRite site from home, and then pull up the list on their grocery cart when they swipe their card. The new carts will also display advertisements depending on where in the supermarket the cart is, using RFID technology to help locate it.”

“Later this year, at ShopRite supermarkets in the eastern US, Microsoft will be rolling out computerized shopping carts. These carts will allow people with a ShopRite card to enter their shopping list on the ShopRite site from home, and then pull up the list on their grocery cart when they swipe their card. The new carts will also display advertisements depending on where in the supermarket the cart is, using RFID technology to help locate it.”

shopritelogo.jpg

More information as it becomes avaliable.

via [techmeme]

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2 responses

16 01 2008
Shopping Cart Freak

Am I excited or am I scared? Maybe a little of both.

16 01 2008
LisaJ

I wonder how durable the screens will be and what screens they are using?

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