Crestron to Open Design and Technology Experience Center

30 09 2009

experience_center_reception_area

Crestron announced today the upcoming opening of its state-of-the-art Experience Center located at its world headquarters in Rockleigh, NJ. The new multi-million dollar interactive environment celebrates the company’s 40 years of innovation and leadership. The fully immersive experience will provide integrators, architects and designers with a space to introduce clients to Crestron, meet with Crestron executives, collaborate with system designers and to demonstrate the latest state-of-the-art technology in elegantly appointed, functioning application environments. The 8,000 square foot suite features an atrium-style reception area, cutting edge multimedia presentation room, sophisticated video conferencing boardroom, Theo Kalomirakis Home Theater and an expansive interactive design lab.

The center is a compelling destination location and one of the highlights of a complete tour of the Crestron campus, a small city dedicated to innovation, engineering and client support. In addition to the Experience Center, Crestron will open its doors to business partners and guests for an inside look at the sophisticated, and until now, rarely seen 100,000 square-foot Research Center, where more than 350 engineers are developing the products and technologies of tomorrow; the 150,000 square foot manufacturing plant; the 50,000 square foot pre-production facility, and the 50,000 square foot worldwide distribution center. The appointment-only tours provide a compelling, in-depth look into the world of Crestron, to fully understand and appreciate the level of commitment, investment and expertise of Crestron, why it’s the global leader in digital HD technology and control solutions.

“Some people know us, and think of us as a big company and industry leader. Others may not have heard of us at all,” explains Crestron Executive Vice President, Randy Klein. “But to come here and see it all firsthand is always an eye-opening experience. It’s hard to imagine what we have and what we’re doing. You really have to come and see for yourself.”

The expansive new Experience Center was designed by world-renowned interior designer Andres Escobar. Fashionably appointed with the finest fixtures and furnishings, the center elegantly blends chic design with cutting-edge technology. Guests walk through the terrazzo entrance way and are transported from a typical corporate reception area into a bright, open grand atrium with rounded walls and a high ceiling that features geometric skylights.

“When you walk through the doors you immediately know this is not a typical showroom or demo area,” observes Klein. “We didn’t rent or move into a generic commercial space. We started with a clean slate and challenged Andres to design a modern space that would create a unique atmosphere that would facilitate creativity and collaboration, and where we could also host events and showcase technology.”

The reception area features a 7.1 in-ceiling surround sound system, Digital Projection HD projector and Stewart Filmscreen StarGlas screen, Hubbell Lighting fixtures, Philips Color Kinetics three-color LED chase lights, Renaissance Lighting LED downlights, a custom made wave-shaped stainless steel counter with a quartz countertop and leather high-back stools. LED lights are installed throughout the center, and are dimmed and controlled from Crestron touchpanels to establish the desired ambiance for various occasions, such as a sales meeting or corporate event.

After welcoming guests and understanding their unique interests and needs, the Crestron Experience Center features several fully functional, state-of-the-art rooms in which to demonstrate how the latest technology looks, sounds and functions in a real-world environment. The presentation room and executive boardroom are completely furnished, and feature the latest solutions including a Digital Projection dVision projector and a Pioneer HD display, Hunter Douglas motorized shades and Crestron audio, video and control systems.

Vincent Bruno, Crestron Director of Marketing adds, “These aren’t simulated or mock application vignettes. These are actual installed systems in real fully-operational rooms.” Bruno continues, “No cost was spared and no detail was overlooked, right down to the modern designer bathroom, which is also Crestron controlled.”

The Theo Kalomirakis Home Theater, designed by the father of home theater himself, delivers the highest quality HD video and surround sound experience. Featuring Crestron PROCISE™ 7.3 HD surround sound processing, ADMS Intermedia Delivery System, Digital Projection TITAN three-chip 1080p projector, Stewart Filmscreen 143-inch CineCurve screen, Revel speakers, RPG acoustical room treatments and CinemaTech theater seats, guests are treated to nothing short of media euphoria.

Finally, the interactive design lab features more than 500 Crestron products on display. At their leisure, clients can peruse, compare and evaluate working, fully programmed entertainment systems, touchpanels and remote controls, lighting and HVAC systems. The entire facility has a digital infrastructure, fully wired with Crestron’s revolutionary DigitalMedia™ (DM) Cable, with DM components installed throughout, allowing visitors to experience the only end-to-end digital solution available today.

“It’s one thing to read a spec sheet online or flip through a catalog,” says Bruno. “But step into an environment like this and actually push buttons and watch magic happen is the best way to understand the benefits and value of our solutions.”

The Crestron Experience Center officially opens October 20th.

via [press release]

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